Do not ask us if we are good.
Ask the people who trusted us.
Saying that a website is fast is easy.
Showing a PageSpeed result is better.
Saying that a page can be found is easy.
Showing where it appears is better.
Saying that clients are happy is easiest of all.
Publishing their real names, photographs, businesses and complete words is different.
For almost thirty years, Studio Viasetti has collected spontaneous, verifiable testimonials.
Not initials.
Not stock portraits.
Not anonymous stars.
People.
Because trust does not come from a row of icons.
It comes from recognising a real experience.
Read all client testimonials in the original Italian
Gabriela Fojt - the client who was not a client.
Gabriela is a landscape architect in Fort Lauderdale, Florida.
She arrived at Gianfranco's website while searching for information about improving the visibility of another website.
Then something happened that every writer hopes for.
She kept reading.
For days.
Evenings and nights, because she worked during the day.
"I arrived at Gianfranco's website and could not stop reading for
days.
The pages seemed to answer the questions forming in her mind
before she could ask them..."
By the time she had finished, she knew she had found the person she wanted.
But there were two problems.
She lived in the United States.
And she could not hire him.
The website she needed help with belonged to the company for which she worked.
When she asked Gianfranco for an opinion, his conclusion was not encouraging: the existing dynamic website was, in his view, beyond rescue.
That should have been the end of the story.
Instead, it became the beginning.
Gianfranco began teaching her how to build a new one.
Because Gabriela was free at eight or nine in the evening in Florida, their conversations often began at two or three in the morning in Italy.
Hours became nights.
Nights became weekends.
Facebook eventually counted more than 23,000 messages between them.
Gabriela built two websites of her own and helped improve the company website that had first brought them together.
She describes herself as a "client/non-client".
The phrase is perfect.
No invoice could fully explain that relationship.
Her testimony ends not with a ranking claim, but with gratitude for Gianfranco's knowledge, ethics and humanity.
That is why it belongs here.
Not only as proof that a method can be taught.
As proof of the kind of person behind it.
Read Gabriela Fojt's complete story
Stefano Agostinelli - the website that was never built.
Most testimonials praise something a business sold.
Stefano praised something we refused to sell.
"Three times, Gianfranco Viasetti advised me not to build a website. I thank him for an honesty that is truly hard to find."
There was no impressive PageSpeed result.
No first-page search position.
No beautiful before-and-after image.
There was simply advice that placed the client's interest before the sale.
For us, this may be the most important testimonial on the site.
Dr Maddalena Forti - found by the patients she can help.
Dr Maddalena Forti is an ophthalmic surgeon in Milan specialising in eyelid and oculoplastic surgery.
Her field is highly specific. A generic medical website would not be enough.
The pages had to connect the language patients use with the areas in which she could offer competent treatment.
Her result was rapid.
"In two weeks, I reached the first page. Absolute professionalism."
In her complete testimony, she explains that she was guided step by step, that her requests were respected and that the site began appearing for the terms used by patients with the conditions she treats most often.
The ranking matters.
The match matters more.
The right patient found the right specialist.
Visit Dr Forti's website
Read the
complete testimony
Gabriele Pellicioli - visibility that became business.
The legal market is crowded.
Every city has many lawyers.
Every search results page contains directories, articles, portals and competing firms.
Studio Legale Pellicioli & Partners needed more than a professional-looking presence.
It needed relevance in Bergamo.
The website reached the first page for the intended local search.
But a ranking without a business effect is only a number.
Gabriele Pellicioli wrote that the result brought an increase in clients and turnover.
He also singled out Barbara Viasetti for the professionalism with which she handled the on-page optimisation.
That final detail matters.
Studio Viasetti is not one person pretending to be an agency.
It is two people whose skills meet on the same page.
Read Gabriele Pellicioli's complete testimony
Francesca Vecchioni - a result that lasted.
Francesca ran a bed and breakfast near Verona.
Her testimony did not arrive immediately after publication, while everything was new and expectations were high.
She wrote years later.
She said the ideas Gianfranco had defended in 2007 were still true four years afterwards - an eternity on the web at that time.
Her website continued to bring clients without depending on Facebook.
More importantly, she understood the philosophy behind it:
"Graphics are useless if Google and our users cannot hear us."
A Timeless Website is not proven on launch day.
It is proven when time has had a chance to disagree with it - and does not.
Dr Michele Massaro - value measured after the purchase.
Dr Michele Massaro is an orthopaedic surgeon in Milan specialising in hip and knee replacement.
His summary is short:
"I have never spent money better. They delivered everything they
promised.
The most persuasive price argument is not that something
costs less.
It is that, after experiencing the result, the buyer
believes the money was well spent."
Paola Guidi - the view from outside.
Paola Guidi, a journalist for Il Sole 24 Ore and an expert in design and technology, described Gianfranco's work from a different perspective.
She wrote about the difficulty of making a small professional website emerge from the confusion of the web.
She also identified what made his approach unusual.
Not brighter graphics.
Not fashionable technology.
A surprising secret:
The word.
Her description became the natural preface to Gianfranco's books
because it recognised the thread joining his marketing experience, his
websites and his teaching.
Read Paola Guidi's
complete article
More than 600 websites.
The number is useful.
But it is not the point.
We are prouder that many websites built ten or fifteen years ago still bring enquiries.
We are prouder of a lawyer who found a client before her website was even complete.
Of a heating and air-conditioning installer who reported doubling turnover within a year.
Of professionals who reached the first page in difficult local markets.
Of clients who returned with another project.
Of people who recommended us without being asked.
And, occasionally, of the site we did not build.
Evidence has limits.
A previous result is not a guarantee that every future page will obtain the same position.
Markets differ.
Competitors differ.
Search engines change.
That is precisely why we do not promise the first page before studying the project.
What the evidence can show is something more modest and more credible:
the method has worked repeatedly, in many professions, cities and levels of competition, over a long period of time.
Now you know what clients say.
But a final question remains.
Who are the people making these decisions?
Why did they choose this narrow kind of work?
And how can you tell whether they are the right people for your project?
Previous: The power of the words
Coming soon... Italian Version
Contacts: Gianfranco Viasetti - Email:
[email protected]